Let me introduce you to a pair of engineering friends, Dave and Dave, who came up with an idea to cool coffee down quicker to drinkable temperature and then leave it at this temperature longer. They invented a stainless steel coffee bean filled with heat absorbing gel that you put in your cup before adding your coffee. They call these 'Coffee Joulies' and they bring the coffee to drinkable temperature three times as fast and leave it at this temperature twice as long. Pretty cool, huh?
So, after trying to make the things themselves, they found that it was too labor-intensive a process to continue by hand. Then, they discovered a web-site called Kickstarter, which allows inventors to place their ideas up in the cloud for people to back. They needed $9,500 to buy their half of the tooling needed by their chosen manufacturer to automate the manufacturing process. So they recorded a video and pitched it to viewers of kickstarter.
For more details, read the full Times Article.
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